Improvement in apparatus for advertising



UNITED STATES ACHILLE BERTHOUD,

PATENT OFFICE.

or NEw YORK, N. Y.

IMPROVEMENT IN APPARATUS FOR ADVERTISING.

Specication forming part of Letters Patent No. 33,772, dated November26, 1861.

To all whom t may concern.

Be it known that I, ACHILLE BERTHOUD, of the city, county, and State ofNew York,have invented certain new and useful Improvements inAdvertising; andIdo hereby declare that the following is afull and exactdescription thereof, reference being had to the accompanying drawingsand the letters of reference marked thereon..

The nature of my invention relates to that class of advertising noticeswhich are placed upon a traveling belt orband of cloth or other pliablematerial and which is caused to move by mechanical means.

My improvements consist, first, in so constructing the case that itshall inclose the entire apparatus, while the front side of the case isdivided into distinct sections by proper frame-work, so as to separatethe notices on the band when at rest, each advertisement being inclosedby a frame-work for itself.

My 4second improvement consists in giving Aintermittent motion to theband, so that it shall glide with a quick jerk-like motion to thedistance of a section of the frame-work and which corresponds tothelength of each advertisement on the band, which then rests thirty tosixty seconds, as may be regulated, and then the band springs forward,as before.

My third improvement consists in the Inechanical contrivances with whichI effect the above-named action.

In those plans where the band is made to move continuously-the eye ofthe reader of a notice thereon must also move with the travelingbelt,and in such contrivances, moreover, the front of ythe apparatus presentsthe series of advertisements to the eye without other division than maybe delineated upon the band itself.

The alternate advances and stops of my apparatus aord a great attractionto the eye of those present, which is one of the most importantessentials in the art and usefulness of advertising, while the distinctframe-work surrounding each advertisement aiords an advantage byindivdualizin g the notices from each other. Y

I employ two distinct mechanical movements for actuating the belt-oneplaced in one end of the apparatus for rotating the belt and the otherplaced in the opposite endffor releasing and stoppingthe belt, as beforesaid.

In the drawings, Figure I shows a horizontal section of a part of theapparatus. Fig. II shows a Vertical front view of the apparatus completewith the band as at rest. Fig. III shows a vertical front view of oneend of the apparatus, partly in section. Fig. IV shows the opposite endwith the machinery exposed, and FigV shows a plan view of the let-offand stop-motion for liberating and arresting the motion of the belt.

The letters in all cases refer to like parts in the several figures.

A shows the frame-work or case; B, the belt, partly cut away in Fig.III; O D, the bandrollers; a a casings covering the mechanism in theends of the apparatus; c c, the keypins for winding up; d, transversebar for attaching the detaining-cords t' i; e, india-rubber spring whichgives motion to the belt; f, a similar spring to actuate the releasingand stop machinery at the opposite end.

The drawings show both mechanisms wound up. The strain from the springj' on the drum h causes it to rotate the horizontal toothed pinions l 23 4, which latter gives motion to tical pinion 6, on one side of which apin 7 is fixed. Upon the same axis with the pinion 6 a small pinion isplaced, which rotates the vertical pinion 8, which takes into a screwupon the shaft 9 0f the ily, which controls the Inotion of this part ofthe apparatus.

k is a hammer which vibrates upon a pin fixed in a standard of theframe-work.

fm, is a stud, upon the side of which the releasing-arm 'n is held bythe pin o.

10 is a horizontal toothed pinion, which takes into and actuates thepinion .l1 upon the shaft of the band-roller D.

Resting above the pinion l0 is an elbowshaped plate p, vibrating uponits angle end, one leg of which extends across andbeyond the pinion tothe lower end of the releasing arm or plate n. Upon the inside of theplate p is a projecting pawl or spur fr, which takes against aneccentric-cam stud s upon the axis of the pinion l0, and on the outerside of this the stud.

the yhorizontal pinion 5, which rotates the ver-v leg a spring t is madeto press the leg againstl The working of the machinery at the other endof the apparatus is through the tension of the rubber spring e actingupon the bandroller C through the agency of the cord-drum gand theintermediate toothed pinionsrmwv.

In the drawings I have omitted representing any of the teeth to theseveral geared pinions, deeming it not essential to this description.

The action of the apparatus is as follows: The tension upon the springf,as before stated, causes the rotation of the pinion 6 until the pin 7causes the hammer la to raise until the pin slips off the short arm ofthe hammer, When it falls, and, striking upon n, trips the A.BERTI-rom).

Witnesses:

J. B. HYDE, T. BRRTHOUD.

